Now it is time for the "make a lot of money" part, and it is pretty straightforward. When we have something that works REALLY well, we will scale it vertically (spend more money on the winning ad) or horizontally (make a lot of duplicates of the ad) or both. The strategy and intensity of the scale is always different from client to client. But sadly, we can't scale to infinity, so when something breaks we will quickly take action and scale it down and inform you as soon as possible. Then we will see what broke and come up with a plan to fix it, then we will inform you on everything with a simple message.

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"Hey, we have gotten (problem), this is what we will do to fix (problem), it will take (time)"

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Because of this very simple message you don't have to worry about how your ads are performing, we always tell the facts, no cookie cutter reporting.*